Expert Ideas In Internet Marketing You Can Use Now!

You do not need to be a programming genius to find success selling to an online market. These tips will show you the way to success.

Look at what your competition is doing and learn what works and what does not work. Could you see yourself being tempted by their products, even though you of course should be supporting your own? Then they’re doing something right, and you should be learning from their strategies.

Create an easy to use “Link To Us” link. Let people know you would appreciate it if they shared a link to your content on their site or if they shared your content on social networks.

The internet can often be frustrating and it’s important you don’t throw in the towel every time internet marketing tries to put up a fight. Just think about the success that you could be missing by mere days if you give up. Be organized before launching your website, especially if you are selling a product or service. This will definitely take work! That said, this work is what will make you successful in the end.

Study your competitors and choose the best of their sales and advertising tactics to enhance your own. If you can picture yourself buying from them, they are being successful and you should try to incorporate some of their techniques into your own strategy.

Provide something that is unique to your site and focused on a niche market. This will allow you to market your services to a specific group of people. People will then investigate what else you have to offer, and that will bring your site legitimacy and helping your page ranking.

One way to ensure visitors click on ads is to create clickable images that will take visitors to a description page of your product. The image can use lettering that matches your article’s font and be placed at the article’s end. It will look less like an obvious and ad and more like an integral part of the page.

You are fully capable of having a successful internet marketing business right now. You are perfectly capable of achieving your goals without help from software programs or gimmicks. You just have to work hard, and think through your marketing decisions.

More subscribers means higher profits. You can do a split test, where you try different versions of an ad on different groups, to see which ad is best. Based upon the results of this test, you should be able to see which version received the most subscriptions.

Make sure your page has information that your customers want. You don’t need to create an entire encyclopedia, but having a good amount of information that your customers can easily access is important. Provide accurate content that will make you become the authority in the eyes of your customers.

An important Online marketing tip is to make sure your clients are comfortable when they visit your website. Reassure your visitors that they can have confidence when they come to your site. Your page should contain the link to the text of your privacy policy on the top right corner of every page in your website. This increases customers’ confidence that you will handle their money honestly and properly. Let them know that their personal information will never be jeopardized because they have chosen to make a purchase from you.

Minimize the use of tools like Flash or AJAX. These sorts of add-on programs will not help your business get noticed. If you have to use Flash, be sparing in your use and include navigation links, keywords and other relevant text on pages that rely heavily on Flash.

While Website marketing can seem similar in some ways to traditional marketing, it also has major differences. For example, you may find that search engines are no longer paying attention to your title tags. You may, for example, need to refocus your efforts on creating viral videos or other word-of-mouth content.

Start small when launching a new website to introduce your offerings. Search engines will tend to overlook a site with one or two million indexed pages, more so than one that has between ten or twenty thousand.

Use tags and other text tools to highlight the most important text on a page. Use different font types to increase the effectiveness of different words. This helps convey the message to the customer exactly the way you want, providing extra emphasis and clarity where necessary.

One way to advertise online and get noticed is by using video marketing. When your site or blog features a video, you have a stronger way to keep your customers’s focus on the site and your products. A unique title and picture will get more customers to buy from you.

Creating viral videos and using tags can help you succeed with Internet marketing. Be sure to include a link that goes back to your website in the video description. This will give a huge boost to the amount of traffic you get coming back to your site.

Internet marketing businesses can benefit from an effective email marketing campaign. Keep your emails clean and keep them protected. Avoid free webmail services that will delete your old messages – you may need to access those old emails for one reason or another. If you want the most security and the most features for your mail, try setting up your own archiving service by using an actual web host’s features instead of those free mail services.

Offer a money back guarantee to your customers. Customers need to know you will make an effort to to accept responsibility for your products or services that don’t work out for them. Assuming the risks and giving your costumers a level of security will build your trust level with them.

Nothing will drive customers away faster than spam. While it may seem efficient to post a bunch of comments on sites, those posts won’t have the positive effect you desire. Don’t forget that if you do not ad some kind of personal touch to your ads, people may not be interested which will lose business.

High-quality graphics will increase attention when you are selling products on your site. Your customers will really appreciate being able to see a detailed picture of the product. You need to include a place in which customers can upload their own photos. Using a “before and after” picture is a great strategy.

Internet marketing is both the same and drastically different than other areas. As an example, the search engines might alter the way that they rank webpages by shifting their attention from title tags to some other element of the page instead. If this happened, you’d have to quickly shift your focus to something else, like video marketing.

Have you considered offering a reward or prize in an alternative manner to the norm? A great example of this would be to hide words throughout an article, and ask potential customers to find them. Offer a prize or discount as an incentive for them to participate. This will offer your customers a more personal experience, and they will probably feel more comfortable making a purchase.

It is important to be listed within Google for proper internet marketing. Google has hundreds of thousands of searches each day, and it pays to know the search terms that people are using to look for your products or services. You can list your business on directories such as Yahoo Maps, Google Places or Yelp, for instance.

Utilize the word “fast” when developing your advertising campaigns, and use that word everywhere that your products are discussed. People are frequently more interested in speed than they are in saving money, so be sure to highlight the fact that you get things done quickly!

Give visitors to your website a service or some type of product for free. This can help to reel in your customer so that they establish loyalty with your site. Many business accomplish this by providing a free calculation tool relevant to the product for sale.

Free Shipping

Get together a glossary of terms, and publish it on your site if you want to be an authority at what you do. New customers will appreciate this, and so will your current customers and other experts in your field. If people are searching for these words, they will land at your site.

If you give incentives to your customers, they might order more quickly. This could include free shipping, faster shipping or free gift wrapping. Many sites offer free shipping to a limited number of early customers. This is a great way to entice people to buy your products.

Posting press releases are great ways to boost traffic for your Internet marketing. Informative press releases that are clear and concise can help establish what you are offering in a professional way. The is a good way to get your name out there.

Note the vocabulary that people use when discussing your brand online, and utilize that vocabulary in your future online marketing campaigns. People will feel more comfortable with you and your product, because you will be using terms they know and understand. If you use the right wording in your content, you will get better results.

Provide offers of free items on your site. A great free downloadable item to offer is an article related to your product or services. It could be an introductory article explaining your product and it’s uses, with testimonials from customers. If you work in construction, you may offer a download of something concerning tips for homeowners. This demonstrates to your visitors that you understand their needs and are capable of helping them to solve their problems.

Try changing your content and your headlines from time to time and then tracking how that affects your purchase and traffic numbers. Continue employing the Internet marketing techniques that are successful but keep trying new methods to increase your business. It pays to listen to your customer’s ideas.

Measure your marketing impact by applying technological methods that are able to gauge how many web visitors actually end up purchasing your products or services. There are a wide variety of companies that provide tracking software to determine how many visitors a website has, along with the number of sales that those visits trigger.

On your page, make use of descriptive words. Adjectives can be alluring, so make good use of them in your item descriptions. You may be surprised at how much people like made up adjectives. Give them the desire to visit your site again, just to come and see what else you might have to say.

Find unique ways to give gifts. A great example of this would be to hide words throughout an article, and ask potential customers to find them. Offer a special discount or prize for solving the word puzzle. Having activities on your site that involve customers makes the experience more personal and encourages them to come back.

More people will choose to visit your website if you can provide them with something they cannot get anywhere else. Having animated images or even cartoons on your website might get people interested in stopping by. You can market your site much better if you offer something that cannot be found elsewhere.

It is important that you handle all customer service complaints on your own. Even though you may want to consider hiring another firm to deal with these types of situations, you should instead handle these things by yourself because you are likely to achieve better results. It can go a long way if you respond personally to a customer’s concerns, and offer a solution where possible.

Every email you send out should ask your customers to take a specific action right away. These actions could include something as simple as visiting a website, or it could be buying one of your products or services. You can then see how effective your email was by measuring your response rate.

If you offer a free course on your site, you can easily attract visitors interested in the topic. A free information product, for example, is something that isn’t going to cost you a lot of time or a lot of money, and it can be given away indefinitely to your visitors. This is a good way to give more value to what you are selling.

Email Marketing

Use “guaranteed” in your text to enhance your readers’ trust in your product or service offerings, and increase your marketing success. A guarantee will let people know that they can trust in your company and your products. Your customers work hard for what they have, and guarantees give them some comfort while spending their money on your products.

Always test how effective your email marketing is to see what resonates with customers. A/B testing is often used. Make an email campaign, and change one singular thing in it to make a variant. You will be comparing the effectiveness of the alternate versions, so make sure that only one thing is different, whether it is the introduction, the call to action, or the subject line. Send out the different versions to groups of your customers and see which version is more successful. Use the one that is most successful for the rest of your email marketing campaign.

It is helpful to have real-time leads when you are trying to sell something online. Leads that occur in real time are fantastic because the customer wants your product now. Contacting your customer as they express their need for your product gives you the best chance of selling them your product.

Remember to be patient when you first work with a new niche. You can use the information given here to help you get started on the way to your goals.

Attract visitors to your site by offering up a valuable and relevant feature or service. Offer quality information such as articles, videos, pictures, podcasts, games and anything else your audience might be interested in. Giving your customers something they can only get through you is a great marketing tool.

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Successful Online Marketing Ideas From Those In The Know

Internet marketing can help your products or services get noticed online. However, it is probably more complicated than you realize, so make sure to obtain all the information you can about how to make Online marketing work for you. This article can provide you with tips that can make you a pro at Web marketing.

A great way to give your eCommerce site a higher PageRank is to start a promotional deal. If your deal is hot, deal-tracking sites will send visitors to your site without you having to lift a finger. It’s like how stores sometimes sell loss leader items, knowing that they’ll profit off the additional business they bring in.

Developing a high-quality website is the first step to securing high ranking on search engines’ results pages. This is a great first step for those new to running a web business. When you have a good looking and effectively working site, you will not have as much work to do on it in the future.

The key to successful internet marketing is persistence. Your success in internet marketing will be determined in the first steps you take after you decide and reject the idea of giving it up. When you are planning a product or service launch, you must make sure you have done all your research. This can be very difficult. Think of the results you’ll see after you’re done!

Online marketing can be problematic, but you can fix it. Every day, you will have to solve problems in your business and help others as well. Customers will tell others if they received excellent service from you, and word of mouth advertising is the best kind.

If you use images you should include a description. Search engines look at this to make sure it is relevant to your niche. Your captions shouldn’t be nonsensical, but they still need to include relevant keywords that are searched by your niche.

A frequently asked questions section on your webpage can help you solve the most common customer problems while promoting your products. For all questions or issues on the site, you should have a good response that helps to alleviate any concerns the customer may have. Work the questions around your products without making it seem that way.

Be sure that you keep very detailed statistics. This includes web traffic, referrals, sales and any other stats you can think of. By keeping track of these vital statistics, you will be able to plan future changes and additions to your website based on past experience.

Utilize email marketing! Assemble newsletters with entertaining and informative content that will keep your readers engaged. Your customers should be grateful for the information you send by email, not annoyed. Newsletters are a great way to stay in touch with your customers. It also lets them know that you care about them an would like repeat business rather than just treating them like a dollar sign.

Video marketing is a good way to get your business Internet exposure. Including a video in your website is a fantastic way to draw and maintain customer attention to your product. A unique title and picture will get more customers to buy from you.

Use AJAX and Flash sparingly. Although it can help appearances on your site, it has no positive impact when it comes to increasing your search engine results. Flash is unnecessary for SEO purposes, and a successful Internet site can engage customers without it.

Deciding what direction to take your website and business can be a daunting task. Start out broad and list interests and niches that are important to you. Pare down the list until you have your top pick. Pick something that you like and know much about. Having a definite goal will make marketing your site a lot easier.

Internal Links

Providing proof to back up claims is very important. Offer concrete evidence; create videos of yourself demonstrating your products or the skills necessary to providing the services you offer for instance. This is why it is so important to sell products that you have used yourself.

When you are using internal links, be sure that you don’t forget to use keywords. Your page index relies on individuals spending time reading your content. If you link to relevant content, you will save your customers hassle and encourage them to read further. Internal links are a free way to advertise to current customers and to help get you more hits from other advertising avenues.

Keep your advertising budget from growing out of control. If it will not work for you, do not spend money on it. Consider spending money on banner and other forms of advertisement if you believe you will benefit from this investment.

Order checkout pages should include special deals. You could also send an email with a special promotion to previous customers. This is an excellent method of getting rid of surplus inventory and stimulating sales. At the same time, the customer feels as if he or she is getting a deal.

Current content is very important on your website. If your site only contains dated information, potential customers may think the website is old or your company is closed. A website that is current is encouraging and inviting to readers.

Stay up-to-date with what the Internet is up to. Things change quickly and constantly in the online world, and vast numbers of potential customers can suddenly flock to a site or a service that didn’t exist a week ago. Keeping tabs on where the users are will allow you to market more effectively.

Oftentimes, marketing consultant services are prohibitively expensive for small business owners. Luckily, the internet has a wealth of information to help you. On the internet there is a wide variety of mediums to choose from to help you learn about internet marketing.

Make sure the design of your website makes your links highly visible. A good format ensures that your readers will be able to navigate through your site easily and without getting confused.

Do not use the same tactics or content as others if you wish to use Internet marketing well. Advanced and improved algorithms used by search engines are able to detect duplicate articles and can penalize you in the long run. Learn to be innovative.

A great Internet marketing tip is to become an expert in the field you are dealing with. This is vital because you will have a good reputation for being an expert, if you are not truthful people will not come back!

Blogging is one of the best ways to increase traffic to your site. It is important to update your content and keep it current by updating it regularly. When people find new information on each visit to your site, they’ll keep coming back.

Try to give a reward to those that come to your site frequently. Maintaining the customer list you currently have is important and showing a great level of generosity will really make your company look great. It is moves like this that generates positive word of mouth advertising.

Encourage your customers to participate on your site in a way that makes them thing they are calling the shots. Nothing can turn people off faster than unwanted email. Broadcast that it is optional for them to participate, and that will increase your visibility and credibility.

If you use a mailing list to market via the Internet, be sure to personalize your messages to them. Customers and whoever else you send email to would much prefer you address them directly instead of just sending an impersonal form letter. Consider your own experience; when was the last time you were excited to see a bulk email show up in your inbox? Targeted, personalized emails will make your business stand out from the rest.

Analyzing your competitors is crucial to effective marketing online. If you’re aware of what the competition is selling and how they are selling it, you can tweak your own products and services so that your offerings are superior. Studying your competition and improving on what they’ve done is crucial to Internet marketing success.

Although there are companies that can handle all of your email marketing needs for you, it’s well worth the effort it takes to learn the basics for yourself. Once you know what to do, you can use mass mailers, build lists and utilize auto-responders for marketing purposes. Also, any experience that you gain is sure to be useful to you later on down the road.

Putting out a press release is a great way to increase traffic for internet marketing. Once you learn to write good press releases, you can find a number of places to have them published online. This is a very easy method to boost your business profile.

Try different ways to award prizes. A great example of this would be to hide words throughout an article, and ask potential customers to find them. As a reward, offer them merchandise discounts or free prizes. Customers will feel closer to you this way, thus, increasing the chances of them buying your product.

As important as it is to have numerous social networking sites, it is equally important that you update all of your profiles. Profiles that have not been updated recently are often viewed as spam.

Do not think of Online marketing like a replacement job, instead think of it as only a hobby. If it turns out that your website becomes popular and has good potential, then you can consider going into it as a full-time job.

Normally, you shouldn’t mix business and pleasure, but this is an exception. If you think of your enterprise as a profitable hobby, there is significantly less pressure. Working alongside your spouse makes this even more fun.

If you want to run a good advertising campaign, emphasize instant gratification. It’s important to emphasize that you will service them quickly as time is usually more important than money.

Use a public relations page as a marketing strategy tool. Add articles that could be used in magazines and newspapers. If you do this, it will help your company to be visible to the public.

Give free samples and gifts with purchases; that will help your customers feel like you provide a lot of value, and that you respect them. Rewarding customers is something that doesn’t get addressed enough in most Online marketing campaigns. Although free gifts are expensive, the potential payoff in terms of customer loyalty can easily justify their cost.

Here are some tips on internet marketing. Have a clear and stated goal on the front page of your site. The webpage is purely about sales; nothing more, nothing less. It should be clear to the visitor what you’re promoting immediately upon visiting your site. When they have to search around for the product, the viewer will get frustrated and leave.

Here are some tips on online marketing. Your site’s landing page needs to lay out a clear objective. This page is all about selling the product. Your niche should be known as soon as your visitor sees your site. If your user cannot find it right away, they are going to leave fast.

Reward customers who bring your referrals. You might offer a free item or service for anyone who brings a certain number of people to your site. Everyone loves free stuff, so this will encourage traffic and better sales.

Internet promotion can be your ticket to getting your products in the eyes of consumers. You really need to figure out what you are supposed to do in order to be a successful Internet marketer. The ideas presented in this article should help you get the most from your Affiliate marketing efforts.

Keeping your finger on the emotional pulse of your intended audience regarding online activities and promotions is crucial to your ability to design successful market strategies in the future. Look at how people interact with you on blogs and forums when you launch any type of an event. Incorporate the advice they have given so that your visitors know that you are listening to them, and respect what they have to say.

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Check Out These Great Tips For Successful Internet Marketing

Even people with limited computer knowledge can have a successful Internet business, and this could include you. Read this article for some tips on how to use Website marketing.

Internet marketing is not just exclusively on the internet. Hosting a conference with other Internet business owners can be helpful. You will form a personal connection and help them know you are a real person. They will feel better about writing about you and your products with that personal connection.

Affiliate marketing means taking advantage of every possible software advancement that comes up in modern technology. If you fall behind the technology, your clients may doubt your abilities. On the other hand, if you demonstrate a willingness to take risks and employ cutting-edge business tactics, customers will respect your innovative practices.

Make several different links throughout a site, but then create a central hub. While variety is desirable, ensure that your options are presented in an organized way.

Keep an eye on your competitors, and learn from what they are doing. Browse competitors’ sites to get ideas on marketing and advertising strategies, and then incorporate them into your own site.

For every email you send out – business or personal – include your signature. Similar to the way that a standard printed business card works in the physical world, your signature should be prominent and used frequently. It also offers your contact a way to see what is going on with your business.

Although you never want to trick someone into clicking on an add, there are ways you can make people want to click on the ad without them feeling deceived. Have it blend nicely with the text on your page by using the same font. This will not look like an ad at all.

Most phone companies allow you to use the same dedicated business number across a range of different mobile devices. Make certain that you get yourself a number.

Your website marketing can be in places other than the internet. For example, you can advertise to people through the real world and advertise through more conventional means and just promote your web business through other mediums. You can improve a community feeling this way, making bloggers want to write all about your product or service.

Make useful information available to your readers on the internet to promote your small business. Focus on providing useful, original content. Unique content can represent your business in a favorable light and even educate your consumers on your mission statement. This alone should compel you to update your content frequently!

Web marketing needs serious research in order to succeed. A mentor is an invaluable resource. If you are unable to find a free mentor, you may be able to find a consultant to guide you through internet marketing for a fee. Once you have chosen a technique you want to try, stick with it until it proves profitable or shows that you need to move on to a new technique. It may start slowly, but it is definitely worth the time you put into it.

Keep customers coming back by sending coupons with every purchase. Many customers jump at the chance to use a coupon to buy something they needed or wanted anyway.

Make sure that all images placed on your site include captions. Search engines factor in the relevancy of your caption text when determining if your site is a good fit for the keyword. With solid captions for most images on your site, you will see your rank rise on search results pages.

Because of the internet, it is easy to conduct business in an anonymous fashion. This is an important strategy for smaller, independent businesses who want to create personal relationships with customers for retention purposes.

Ensure your website has relevant information your customers desire. Just providing a one page website that gives your hours and address is not going to attract customers. Post reviews of your products and write articles to keep your readers interested and establish your business as a reference.

In order to build the emotional attachment with your customer and your service or product, marketing materials online can be used. Ask the user to think about how their life would benefit from using the product you are offering. Your ad copy should make it so that they can enjoy special benefits and features even though they’re just reading an ad.

Make your website unique when using Online marketing. Web surfers have so many choices these days when it comes to websites, so you really need to put legitimate energy into developing a site that is unique and engaging. You can do this easily by identifying a special service you offer.

To boost your site traffic and optimize your site for search engines, you absolutely must have unique, original and fresh content. Although it may seem easier to simply post the information offered by the manufacturer, this will not help your SEO efforts. When you are writing your own descriptions, focused on search engine optimization, you can outpace your competitors.

Make a video of yourself actually using the product you want to sell. This is often a much more direct and unambiguous way to convince potential customers of the product’s value. Display the benefits of your product, as well as unadvertised features. You can host your video on your own website as well as posting it to video-sharing sites.

Placing user polls next to any content in your website will show your customers how the majority feels about it. This allows you to give your customers a degree of control in the design and maintenance of your site content.

Any business that plans to finalize transactions online must first be able to guarantee the security of purchasers’ information. There are a number of great services you can use. VeriSign and McAfee are two examples of services that can help keep customer information safe. There is a cost to providing security systems but they provide an essential service.

If you utilize regular emails to your customers, make sure you’re rotating the links that you include within those emails. It is easy for your customers to begin ignoring the same set of links sent with all your e-mails. Customers don’t like seeing the same thing repeatedly, and it’s important to offer variation to keep them engaged.

If your target audience is full of people who are into giving to charity, you should direct a portion of your proceeds to a charity. Everyone who visits your website should plainly see that their purchases will help support the charity, although you don’t want to push it in their faces left and right. The percentage you give doesn’t have to be large to effectively spike sales.

Try to make banner ads you design look unique and unlike normal banner ads. An exciting or interesting banner ad will attract more attention and inspire more clicks.

If you are using email marketing, you need to rotate links that are included in your correspondence. By keeping the links in the same spots, your customers will start to ignore them. Customers don’t like seeing the same thing repeatedly, and it’s important to offer variation to keep them engaged.

Good content is the backbone of any solid Internet marketing strategy. Always make sure your content is updated and correct before sending it to customers. You may also find it useful to seek feedback from friends or family about your content. A brand new outlook on things is very useful! You have to run a grammar and spell check to make sure you have not made any mistakes when you are done.

Be creative when designing your banner and avoid making ads that look generic. Try to create an interesting and unique banner ad to entice potential visitors.

Learn how to employ HTML tags if you want the best optimization results. HTML tags tell the search engine that this content is important. It will display in the search engine under your website name to give readers an idea of what your website is about. Tags also tell search engine spiders what your site is about. It is important, then, to emphasize your essential keywords.

Encourage your customers to interact with each other, for instance, by adding a message board or a chat room to your site. This helps your site feel like a group or club instead of simply a place to purchase items. People like to feel they belong to a group, and if you have them thinking that your company is a group, they are more likely to stick around.

Use a lot of headlines. These headlines should grab readers attention and showcase products sold at your site. Sometimes adding graphics instead of headlines can be a useful alternative for writing catchy titles. The use of graphics can be seen as more professional as well.

Consider customizing your site for different global locations. For example, change the language of your site to suit another culture, and consider slanting your product line so that it is topical to that part of the world. You will gain global customers and get more traffic at your sites. Your international customers will be more likely to make a purchase if they can read your website in their own language.

Create a glossary containing all the terms linked to your industry to establish yourself as a professional. Customers will find these terms helpful and gain a better understanding of your products as a result. Those who search for these specific terms will be directed to your website, resulting in higher site traffic.

You could easily find an email marketing service to help you with your affiliate marketing, but you should at least attempt to learn the methods yourself. Using auto responders, mass mailers and creating mailing lists tend to be easy once you learn how to do them. Plus the experience you gain from learning will always help you later on.

Avoid believing that Internet marketing is going to replace your day job right from the get go. If you enjoy what you are doing, you will have extra motivation to succeed each day.

It’s important to let your customers know their information is secure when ordering from your website. Giving away personal information online can be scary for people, so be aware of this and ensure them that their information will be secure.

Make sure consumers see the word “fast” in your advertisements. Time is sometimes given more priority as opposed to saving money, it is then important to make sure that you let customers know you do things in a quick manner.

Consider the following online marketing tip. When you set up your landing page, make sure it is apparent what the subject and objective is. Here you should focus on selling. The product that is available for sale should be very transparent to the page reader from the moment they arrive. If your user cannot find it right away, they are going to leave fast.

If customers spend above a certain amount, you should offer them additional discounts to maximize basket size. An example of this would be to offer them 10 percent off orders of $200 or more. This can increase your sales.

Becoming a master in a niche market or mainstream field takes time and practice. However, you need to start somewhere. This information will help you get started with reaching your goals.

Here is a great tip for successful internet marketing. Your landing page should have a very clear objective. This page needs to be focused on selling your product. It should be obvious to the viewer what it is that you are selling as soon as they arrive on the landing page! If your site confuses visitors, they’ll just click away from it.

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